HuffPost has a new owner, with its current parent company Verizon Media reaching an agreement to sell the site to BuzzFeed.
The Wall Street Journal broke the news and described this as a stock deal. Verizon Media is also making an investment in BuzzFeed and becoming a minority shareholder in the digital media company.
The deal also includes an agreement to syndicate content between the two companies while collaborating on advertising and creating a joint innovation group to explore other monetization opportunities.
As BuzzFeed’s press release notes, this deal brings HuffPost full circle, since BuzzFeed co-founder and CEO Jonah Peretti was also one of the founders of what was originally known as The Huffington Post.
“I have vivid memories of growing HuffPost into a major news outlet in its early years, but BuzzFeed is making this acquisition because we believe in the future of HuffPost and the potential it has to continue to define the media landscape for years to come,” Peretti said in a statement. “With the addition of HuffPost, our media network will have more users, spending significantly more time with our content than any of our peers.”
There have been on-and-of rumors of a HuffPost sale over the years. Last year, Verizon Media CEO Guru Gowrappan said that the company was “not selling HuffPost” because it was “so core to our content.”
Update: The Writers Guild of America, East — the union that represents HuffPost — sent the following statement:
The HuffPost employees represented by the Writers Guild of America, East will remain represented by our union, and our collective bargaining agreement will remain in full force and effect. We look forward to working with BuzzFeed, and we are confident that our members’ work will be valued and their voices will be heard.