*NAH I HARDLY AGREE THOUGH, THIS MOTHERFUCKER MUST BE HIGH ON CRACK. DID WE WATCH THE SAME DAMN BORING, ROUTINELY SCRIPTED TRAILER??? THE ONE MERELY SHOWING A MOODY TOM HARDY SPEEDING ON ROADS, RUNNING IN FORESTS & FALLING INTO THE WATERS BEFORE CONVULSING IN BED AT THE END?*
Honestly, it's a genius move on Sony's part. A 5500+ comment thread on Reddit is nothing to sniff at. That's a lot of comments. Sure, many of them are disgruntled or making fun of the trailer, but they're all still talking about Venom. The movie is trending on Twitter and YouTube, and while it has a 1:8 negative ratio on the former, it remains the day's top-discussed film trailer. What more could you ask for from an ad, which is all that a trailer really is?
The question is, would the same number of people be talking about the Venom trailer if it had shown its leading monster? While I can't say for sure, my best guess is "no." Sure, it would have been a better and more enjoyable trailer. We all want to see the character the show is based on, not just Tom Hardy pre-transformation. But if we'd seen Venom I doubt we'd also be seeing the same level of reaction, debate and discussion.
Furthermore, by not showing Venom, Sony is able to tease us (it is a "teaser trailer" after all) by withholding the reveal until the inevitable full trailer drops later this year. To be honest, I think it would be even better if Sony didn't show us Venom at all until we were seated comfortably in the theater, but I also realize that asking for less marketing in this day and age is a fool's errand. Today's movie and video game marketers live by the "more is more" philosophy for the most part, flooding us with far too many trailers for our own good, often spoiling large chunks of the experience in the process.